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Annamalai University MBA Marketing Management, HR, Financial Management
Duration:- The duration of the programme of study will be two years and students shall complete the programme within a period of 7 years from the year of admission.
Eligibility for Admission:- Any Degree (except 10+2+2 pattern) or an equivalent examination.
Medium : English
Annamalai University MBA - Marketing Syllabus:-
First Year
- Principles of Management
- Marketing Management
- Human Resource Management
- Financial Management
- Production and Materials Management
- Business Mathematics and Statistics
- Advertising Management
- Managerial Communication
Second Year
- Product and Services Marketing
- Marketing Research
- Consumer Behaviour
- Global Marketing
- Sales and Distribution Management
- Strategic Management
(f) Project Work and viva - voce
(Or)
E -Business
Business Research Methods
Annamalai University MBA HR - Human Resource Management Syllabus:-
First Year
- Principles of Management
- Human Resource Management
- Production and Materials Management
- Marketing Management
- Financial Management
- Business Mathematics & Statistics
- Organisational Behaviour
- Managerial Communication
Second Year
- Organisational Development and Management of Change
- Traning and Development
- Labour Welfare
- Industrial Relations
- Wages and Salary Administration
- Stategic Management
(f) Project Work and viva-voce
(or)
E - Business
Business Research Methods
Annamalai University MBA Financial Management Syllabus:-
First Year
- Principles of Management
- Financial Management
- Human Resource Management
- Marketing Management
- Financial and Management Accounting
- Business Mathematics and Statistics
- Production and Materials Management
- Managerial Communication
Second Year
- Management of Financial Services
- International Finance
- Financial Analysis and Industrial Financing
- Management of Funds and Assets
- Investment, Security and Portfolio Management
- Strategic Management
- Project Work and Viva-Voce
(Or)
E - Business
Business Research Methods
